Elad founded Ready4 in 2013. Ready4’s mission is to create the most advanced mobile learning platform. Prior to Ready4, Elad held various technology and product positions at Goldman Sachs, GE Healthcare, and Intel. Prior to those, Elad was a former professional basketball player, playing also for the young men national team of Israel. Elad received an MBA from MIT Sloan School of Management and B.sc in Information Systems Engineering Cum Laude from The Technion.